Hero and primary actions
A headline led masthead with a city image backdrop, supported by two primary calls to action that set the first decision path for visitors.
Works Collingwood Group
Forge a Secure & Stable Financial Future
Branding Web Design
Overview of the Project
Providing Comprehensive Financial Solutions
The Collingwood Group is a New Hartford based advisory team with over 40 years of experience helping clients build clear financial roadmaps, grounded in education, guidance, and personalized strategy.
Collingwood partnered with our team to craft a modern website experience, designed to feel custom built for their market and client expectations. We explored two homepage concepts that set tone through confident typography, structured content, and a consultation first journey.
Our Scope
Collingwood partnered with our team to design a modern, cohesive website homepage experience.
- Research & Branding
- Homepage Landing Page
Sector
Finance, Wealth Management, Retirement
The Challenge
Make trust legible online
Collingwood already had the right story, strong advisors, and a clear mission, but the digital experience needed to communicate that story with more clarity and structure.
1
Trust signals were present but not organized into a narrative that quickly answers why Collingwood and why now.
2
Key actions like booking a consultation and client login needed stronger priority and cleaner paths.
3
The breadth of services and guidance risked reading as generic without a distinct voice and consistent system.
Our Approach
A story driven layout with decisive next steps
We designed the homepage to move from positioning, to proof, to education, to action. Each module was built to support Collingwood's promise of comprehensive guidance while keeping the experience straightforward for prospective clients.
1
Built a messaging hierarchy around Collingwood's mission and core promise, making the value proposition easy to scan.
2
Designed conversion paths that keep consultation buttons visible at all times, without turning the homepage into a billboard.
3
Turned credibility into productized proof through team presence and clear metrics that reinforce experience and commitment.
4
We delivered two homepage directions with a custom visual system balancing Collingwood's reputation and a sharper digital presence.
Homepage direction concept A
Homepage direction concept B
APP FEATURES
Designed for decision making
The site was structured to help visitors understand the firm quickly, explore resources with intent, and take action with confidence.
Service pillars
Three icon cards that summarize Collingwood's core promise, comprehensive guidance, experienced advisors, and service breadth.
Firm overview
An about section that explains how Collingwood works and what clients can expect, paired with supportive imagery and a secondary call to explore more.
Proof and resource entry points
A metrics band that reinforces scale and experience, followed by quick links into key resources like flipbooks, videos, and calculators.
Planning pathway
A three step section that outlines the advisory process from consultation through strategy and ongoing review, framing the relationship as structured and continuous.
The Outcome
A website that looks established and feels current
The redesign gives Collingwood a clearer story that moves from positioning to proof with less effort from the reader. Key actions are easier to find, which supports both new client acquisition and existing client access. The site now has a modular system that can expand with future pages and campaigns without losing consistency. Overall, the experience better reflects Collingwood’s promise of comprehensive guidance and long term support.
"This refresh gave us a homepage that feels clear and trustworthy at a glance."
Guests can find the essentials and book faster, and the page no longer feels like a generic lodging template. The design fits our brand and the reality of how people use Stayable.
Kris Ludwig
CEO & Co-founder, Collingwood Group
