Hero with booking module
A combined message and action area that lets guests search by location and dates immediately, reducing time to first meaningful click.
Works Stayable
Branding. Affordable. Home.
Hospitality Website Design
Overview of the Project
A modern homepage built to help guests commit faster
Stayable offers clean, furnished apartment style suites across Florida for short and long stays, with practical amenities that support everyday life such as Wi Fi, laundry, pools, and optional housekeeping.
Stayable partnered with our team to redesign and refresh the homepage into a more professional, modern experience that feels custom to their category and customer. The work focused on design and UX, with Stayable supplying the copy. The outcome is a clearer entry point that supports both fast booking and confident exploration across Florida locations.
Our Scope
Stayable partnered with our team to redesign their homepage for extended stay guest engagement.
- Research & Branding
- Homepage Landing Page
Sector
Rent, Hospitality, Home
The Challenge
Build trust while keeping it simple
Extended stay shoppers make decisions differently than hotel guests. They scan for stability, rules, and real life amenities, then they compare locations fast. The redesign had to reduce uncertainty without turning the page into a wall of claims.
1
Guests could not quickly confirm the basics that matter most for day to day living such as Wi Fi, laundry, and housekeeping options.
2
The booking intent was split between choosing a location and understanding what staying longer actually unlocks.
3
The brand needed to feel credible and modern without drifting into generic hospitality UI.
Our Approach
Clarity first, then confidence
We treated the homepage as a decision funnel. Establish the promise, show proof, then offer clear next steps for booking and exploring locations. Copy stayed client owned, so our leverage came from hierarchy, layout, interaction cues, and a visual system that feels uniquely Stayable.
1
Designed a hero that pairs the brand promise with a prominent booking module so guests can act immediately when intent is high.
2
Built a proof block that surfaces the living essentials and removes doubt early, anchored in practical amenities and policies.
3
Introduced structured sections that separate exploration from conversion so guests can either browse locations or commit without backtracking.
4
Created a custom UI style that feels professional and residential, avoiding stock card grids and template spacing.
APP FEATURES
Homepage architecture and what each section does
Our website makes it simple for guests to learn about Stayable, explore flexible housing choices, and secure their stay confidently.
Value props and amenity proof
A compact section that confirms the comforts of home such as Wi Fi, pools, laundry, and housekeeping so guests can validate fit fast.
Eligibility and affordability assurance band
A reassurance panel that addresses common blockers for this audience, including no credit check and the realities of finding a clean place on short notice.
Flexible options cards
A triad of cards that translate Stayable into clear paths, book a stay, move in quickly, continue living, improving scannability and reducing choice paralysis.
FAQ as conversion support
An accordion that answers high friction questions near the bottom of the page, helping guests self serve before they abandon to call or leave.
The Outcome
A clearer path to staying awhile
The refreshed homepage better matches Stayable’s positioning as an affordable, flexible living option across Florida. It reduces cognitive load by sequencing information in the same order guests decide, promise, proof, options, reassurance. The result is a site that feels more credible, more custom, and easier to act on from the first screen. The structure supports both quick bookings and deeper consideration without forcing guests into a single path.
"This refresh gave us a homepage that feels clear and trustworthy at a glance."
Guests can find the essentials and book faster, and the page no longer feels like a generic lodging template. The design fits our brand and the reality of how people use Stayable.
Kris Ludwig
CEO & Co-founder, Stayable
